Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BECG033
Case Length : 13 Pages
Period : 2003 - 2004
Pub. Date : 2004
Teaching Note :Not Available
Organization : Canon Inc.
Industry : Photocopier & Camera
Countries : Japan
To download Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives case study (Case Code:
BECG033) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 400 ;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges
»
Business Ethics Case Studies
» Case Studies Collection
» ICMR Home
» Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
Excerpts Contd...
Recent Social Responsibility Initiatives
The reflections of Kyosei could be prominently noticed in the way Canon addressed issues relating to the society, environment and its own product development. The company made significant efforts to contribute towards the development of the society in which it operated. For instance, in 1997, in a bid to promote education in South East Asia, Canon started a book fair where books and CDs of Canon's employees were sold at negligible prices.
|
The amount collected through book/CD sales was given as
grants to non-profit organizations. The non-profit organizations utilized the
funds to set up libraries in schools, print books and offer scholarships. In
1998, Canon instituted the 'Beijing University Canon Scholarship fund' in China,
which provided financial aid to Chinese students. In Japan, Canon employees
conducted donation campaigns, to provide assistance to victims of natural
calamities such as floods and drought that occurred in different parts of the
world. Funds collected were offered for disaster relief through the Red Cross
Society in Japan. Foreign currency and postcards contributed by employees were
given to the Japanese Committee for UNICEF. Proceeds from the sale of postcards
were used to provide scholarships for children in Thailand and Laos.
|
|
The Japanese employees actively participated in blood donation campaigns and other social service activities. Canon Sales, a division of Canon established the 'Canon club' for people interested in learning photography.
Through its schools, also known as EOS schools, amateur photographers were taught about the basics of photography, free of cost.
The club periodically organized photo exhibitions and contests and published a photo club magazine. Canon Sales also sponsored "Kids Tennis," a tennis school for children, where world famous players coached and shared their insights in the game.
In 1999, Canon US started supporting the Harbor Branch Oceanographic Institution, in its efforts to safeguard wild dolphins, through a photo identification system, which made the use of digital imaging equipment of Canon.
Since 2001, Canon has sponsored the 'Canon Cup Junior Soccer' tournament in order to encourage youngsters take part in this country level soccer event.
Exhibits
Exhibit I: Canon's Code of Conduct
Exhibit II: Canon's Environmental Charter
Exhibit III: Sensitivity Conscious and Ecology Conscious Management
|
|
